Based on a 2018 traffic flow data on Interstate 90:
On average 6,480 vehicles pass by the billboards per day.
196,560 vehicles pass by the billboards per month.
2,358,720 vehicles pass by the billboards per year.
28 Billboards available in total.
Interstate 90 near Kadoka- 13 billboards east facing on north side of road
- 8 billboards east facing on south side of the road (cross readers).
- 4 billboards are west facing on south side of the road.
Highway 248 (frontage road for exit 152 on Interstate 90)
- 3 billboards west facing on south side of the road.